Services
What we do
Conceptualization and Goal Setting: In this initial phase, we define the purpose of the trade show, set clear objectives, and establish a theme or concept for the event.
Budgeting and Financing: We determine the financial resources required for our trade show and create a budget that covers all aspects, including venue rental, marketing, staffing, and materials.
Venue Selection: Choose an appropriate location for our trade shows, taking into account factors like accessibility, size, and facilities.
Vendor and Sponsorship Acquisition: Identify potential vendors, exhibitors, and sponsors, and secure partnerships or contracts to support our event.
Event Promotion and Marketing: We develop a comprehensive marketing plan to create awareness about the trade show. This may involve online marketing, social media campaigns, email marketing, and traditional advertising methods.
Logistics and Operations: Coordinate the logistics of the event, including booth assignments, transportation, accommodation, security, and staffing. Ensure that all operational aspects are well-organized.
On-Site Execution: Oversee the setup of the trade show, manage exhibitors, and ensure everything runs smoothly during the event. This step includes registration, sessions, and any other activities planned for the days of the trade show.
Post-Event Evaluation: After the trade show, we will assess its success by reviewing attendance, lead generation, feedback, and financial results. Use this information to improve future events and follow up with leads generated during the trade show.
These are the core steps involved in trade show planning and execution, but the specifics can vary depending on the scale and complexity of our events. We believe successful trade show production requires attention to detail, effective communication, and adaptability to handle unforeseen challenges.